5 BIG Reasons NOT to FSBO your Home For Sale By Owner in Scottsdale AZ
In one of the most competitive Luxury Real Estate and Golf Property market in the United States, TOP TIER Marketing is KEY, we have unmatched capability to broadcast your home all over the world & Ill show you how & EXACTLY the traffic metrics.
I/Brian Ford is an 20+ year Guru/Expert & National Speaker on Internet and Social Media/Video marketing with Premier Agent status with Zillow, YouTube, Facebook Business, Google G + Suite, Realtor.com, Twitter, Instagram, Snapchat, LinkedIn, Word Press, HD Video, Immersive VR Virtual Reality and Drone Aerial HD Video which creates Massive Exposure for your Home, and takes meticulous planning and strategy…(and is very expensive) BUT creates activity, and more opportunity and we will sell your home fast and for the highest price.
Seriously, this is a HUGE Investment and you need the BEST. Why settle for less??
Call me 480-822-8595 and lets discuss strategy & sell YOUR Luxury home. We don’t just list homes we are experts in Competitive Pricing, Expert Negotiators, and do what we say we are going to do. Its called Integrity & Pride.
In today’s Scottsdale market, with home prices rising and a lack of GOOD inventory, some homeowners may consider trying to sell their home on their own, known in the industry as a For Sale by Owner (FSBO). There are several reasons why this might not be a good idea for the vast majority of sellers.
Here are the top five reasons:
1. Exposure to Prospective Buyers
Recent studies have shown that 98% of buyers search online for a home. That is in comparison to only 14% looking at print newspaper ads. Most real estate agents have an internet strategy to promote the sale of your home. Do you? I remember when this stat when I started, this # was only 8% of consumers, when I was at Realtor.com, the monthly traffic was 6,000,000 Unique Visitors, Now that number is 35,000,000. Even more crazy is Zillow creates 2x that number monthly with over 80 Million Unique Visitors in April 2017 OVER 64% of ALL Real estate Internet traffic! I and the Fitzgerald Luxury Group and Tracy Fitzgerald are a few from just of a handful of Zillow Premier Agents in Scottsdale and Paradise Valley AZ
2. Results Come from the Internet
Where did buyers find the home they actually purchased?
- 57% on the internet
- 34% from a Real Estate Agent
- 4% from a yard sign
- <1% from newspapers
The days of selling your house by just putting up a sign and putting it in the paper are long gone. Having a strong internet strategy is crucial.
3. There Are Too Many People to Negotiate With
Here is a list of some of the people with whom you must be prepared to negotiate if you decide to For Sale By Owner:
- The buyer who wants the best deal possible
- The buyer’s agent who solely represents the best interest of the buyer
- The buyer’s attorney (in some parts of the country)
- The home inspection companies, which work for the buyer and will almost always find some problems with the house
- The appraiser if there is a question of value
4. FSBOing Has Become More And More Difficult
The paperwork involved in selling and buying a home has increased dramatically as industry disclosures and regulations have become mandatory. This is one of the reasons that the percentage of people FSBOing has dropped from 19% to 8% over the last 20+ years.
The 8% share represents the lowest recorded figure since NAR began collecting data in 1981.
5. You Net More Money When Using an Agent
Many homeowners believe that they will save the real estate commission by selling on their own. Realize that the main reason buyers look at FSBOs is because they also believe they can save the real estate agent’s commission. The seller and buyer can’t both save the commission.
Studies have shown that the typical house sold by the homeowner sells for $185,000, while the typical house sold by an agent sells for $245,000. This doesn’t mean that an agent can get $60,000 more for your home, as studies have shown that people are more likely to FSBO in markets with lower price points. However, it does show that selling on your own might not make sense.
Bottom Line
Before you decide to take on the challenges of selling your house on your own, call us, we will get your home sold with top level service,
Please feel free to visit my Zillow Premier Agent Profile to learn More & read my reviews https://www.zillow.com/profile/BrianFord/
Facebook Business page Reviews https://www.facebook.com/pg/brianfordluxury/reviews/
My 20+ Years of Internet marketing & Real Estate Property Marketing Experience
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